The Blue Economy
The Blue Economy is a design theory initiated by Gunter Pauli which he developed over the last 30 years.The name for his concept The Blue Economy was brought into life with the book The Blue Economy 10 years - 100 innovations - 100 million jobs. It was written by Gunter Pauli after 16 years of experiences and more than 50 successful initiatives and projects all over the world as founder and director of Zero Emissions Research and Initiatives , introducing the mentality, philosophy and methodology behind the entire concept. Several innovations are described in the context of water, energy, building or food supply. From there on the autonomous term and concept was continued in the books Neues Wachstum and Zen and the Art of Blue, in which blue economy thinking is broken down into things every individual can do every day to live a happier, healthier and more sustainable life. The book guides readers on a path of blue living, making use of the resources and capabilities each one of us holds within. The Blue Economy means a further development of the Green economy. Instead of calling it Green 2.0 the term refers to the color of sky, the ocean and the Gaia seen from the universe.
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